Project challenge
A rooftop advertising position faces direct daylight and is read from across a junction, so the screen had to stay legible at midday without running the whole array at maximum power for the rest of the day.
MCVISUAL solution
A 12480 × 6720 mm P10 billboard was built with Nationstar gold-wire LEDs at 10,000 cd/m² peak and 7680 Hz refresh, on an energy-saving outdoor platform that scales brightness with ambient light.
Installed result
Advertising remains readable in full sun and on camera, while the brightness control keeps the running cost of a permanently lit rooftop position under control.
Planning a similar advertising project? Share the screen dimensions, viewing distance, installation environment and target schedule. Our engineering team will recommend the pixel pitch, cabinet platform, control system and service access required for the site.
