Project challenge
A design brand built entirely on saturated colour needed an in-store screen that would reproduce its palette accurately — a display that shifted or dulled those colours would undercut the brand rather than support it.
MCVISUAL solution
An 11200 × 2560 mm P2.5 wall on die-cast cabinets was specified at 3840 Hz, with the colour calibration checked at the factory against the brand's own artwork before shipment.
Installed result
The screen reads as part of the store design rather than as advertising hardware, and the customer confirmed after opening that the on-screen colour matches their printed and physical merchandising.
Planning a similar retail project? Share the screen dimensions, viewing distance, installation environment and target schedule. Our engineering team will recommend the pixel pitch, cabinet platform, control system and service access required for the site.




